Casa Ensueño
Art Direction, Branding, Photography, Web Design and Webflow Development for an exclusive cliffside property in Careyes, Mexico.
www.casaensueno.com
Project Overview
I was approached by a client who had acquired an exclusive property in Careyes, Mexico — a hidden gem known for its pristine beaches and luxury villas. The client's vision was to create a more personalized booking experience for potential guests.
Role
Art Direction
Branding
Photography
Web Design
Web Development
Copywriting
Marketing Strategy
Social Media
Design Challenge
The primary challenge was to create a boutique website that would:
Showcase the property's unique features and amenities
Capture the essence of the Careyes lifestyle
Entice potential guests who had never visited Careyes
Differentiate the villa from other luxury rentals in the region
Process
Research & Strategy
Conducted in-depth research on Careyes and its unique appeal to luxury travelers
Analyzed competitor websites and identified opportunities for differentiation
Brand Development
Created a distinctive visual identity for the villa, including:
A sophisticated color palette inspired by the architecture and natural surroundings
Custom typography that balanced luxury with a relaxed coastal feel
A logo that captured the essence of the property and could be used to customize soft goods and toiletries.
Website Design and Development
Designed a responsive, mobile-first website with a focus on visual storytelling
Implemented intuitive navigation to guide users through the property's features
Created an immersive gallery experience to showcase the villa's spaces
Developed a user-friendly booking system integrated with the client's preferred management tool
Optimized the site for search engines to improve organic visibility
Content Creation
In addition to the professional photography the client already had, I used my photography experience to capture high-quality images of the villa's interiors and exteriors and lifestyle photography showcasing the Careyes experience
Crafted compelling copywriting that told the story of the villa and the region
Additional Marketing Efforts
Established an Instagram presence for the property:
Curated a visually cohesive feed that aligned with the website's aesthetic
Created engaging Instagram Stories to showcase real-time updates and guest experiences
Implemented a content calendar for consistent social media updates
Developed a strategy for collaborating with influencers and travel bloggers
Outcome
The resulting website successfully:
Positioned the villa as a premier luxury rental option in Careyes
Provided an immersive virtual experience that enticed potential guests
Streamlined the booking process, leading to an increase in direct reservations
Established a strong digital presence for the property across multiple platforms
The end result is a cohesive and immersive website which showcases this exclusive luxury villa and makes it easy to book a stay.
