Driveway
Strategy, wireframes, naming, branding and UI/UX design for an app that will change the way you park. Design using Sketch and prototyping with InVision.
Project Overview
Driveway is an innovative app designed to transform urban parking by allowing homeowners to rent out their driveways to drivers in need of parking spaces. As the lead UX/UI designer on this project, I was responsible for the entire design process from strategy and naming to the final user interface and prototype.
Role
Research & Strategy
Wireframing
Prototyping
UX Design
UI Design
Naming
Branding
Design Challenge
Create a user-friendly, visually appealing app that:
Simplifies the process of finding and renting parking spaces in urban areas
Provides an easy way for homeowners to monetize their unused driveway space
Builds trust between parking space owners and renters
Offers a seamless, intuitive experience for both user groups
Stands out in the competitive app market with a unique brand identity
Process
Research and Strategy
Conducted market research to understand the urban parking landscape and identify user pain points
Analyzed similar crowdsourcing apps and services to identify opportunities for differentiation
Developed user personas for both parking space owners and renters
Created user journey maps to identify key touchpoints and potential friction points
Naming and Branding
Led brainstorming sessions to generate name ideas that conveyed the app's purpose and values
Selected "Driveway" as the final name, emphasizing the personal, shared-economy aspect of the service
Developed a visual identity that balanced professionalism with a friendly, community-oriented feel:
Chose a color palette that stood out on app store listings while ensuring accessibility
Selected typography that was both modern and highly legible on mobile devices
UX Design
Developed a comprehensive information architecture for the app
Created low-fidelity wireframes for key user flows:
User onboarding and profile creation
Listing a driveway for rent
Searching for and booking a parking space
Managing bookings and payments
Conducted user testing on wireframes to validate and refine the user experience
Iterated on designs based on user feedback, focusing on simplifying the booking process and enhancing trust-building features
UI Design
Translated wireframes into high-fidelity UI designs using Sketch
Developed a comprehensive UI kit to ensure consistency across the app
Designed custom icons and illustrations to enhance the user experience and reinforce the brand identity
Created responsive designs to ensure a seamless experience across various device sizes
Implemented accessibility features to make the app usable for people with various abilities
Prototyping and User Testing
Built an interactive prototype using InVision to simulate the full app experience
Conducted usability testing sessions with potential users from both target groups
Gathered and analyzed user feedback to identify areas for improvement
Iterated on the design based on user insights, focusing on streamlining the booking process and enhancing the map interface
Final Deliverables
Comprehensive UX documentation including user personas, journey maps, and information architecture
Complete set of UI designs and assets created in Sketch
Interactive prototype built in InVision
Brand guidelines document detailing logo usage, color palette, typography, and design principles
Presentation outlining the design process, key decisions, and final recommendations
